User experience is all-encompassing when designing your website, marketing your products and creating a positive experience with your products, services and brand.
It’s not just one element of your website or product; it’s making sure every aspect of your business works with the others. However, in such a digital age, our focus on user experience is greatly influenced by mobile solutions, email marketing, and inbound marketing methodologies.
In hopes of encouraging better user experience, here are 14 UX statistics you should NOT ignore:
User Experience Statistics
1. More than nine out of 10 (95%) agreed with the statement that ‘good user experience just makes sense’. (Econsultancy)
2. Nearly three quarters (73%) of companies currently not conducting user experience testing will be doing so in the next 12 months. (Econsultancy)
3. Visual data is processed 60,000 times faster by the brain than text. (SocialTimes)
Mobile Website Statistics
4. 66% of mobile users find that web pages load too slow. (Keynote Systems, Inc)
5. Users preferred mobile websites for news, food/entertainment info, travel info, shopping info, and shopping. (Keynote Systems, Inc)
6. Smartphone users preferred to use mobile apps over mobile websites for map information, social media updates, e‐mail, and banking information. (Keynote Systems, Inc)
7. 57% of users say they won’t recommend a business with a poorly designed mobile site. (Google’s Mobile Playbook)
8. 48% of users say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring. (MarginMedia)
9. 40% of users have turned to a competitor’s site after a bad mobile experience. (Google’s Mobile Playbook)
Email Marketing Statistics
10. Emails with social sharing buttons increase clickthrough rates by 158%. (SocialTimes)
11. 28.85% of all emails are opened on mobile phones and 10.16% on tablets. (Super Monitoring)
Calls-To-Action Statistics
12. Only 11% of companies (Fortune 500 Companies) have social media links above the fold, and 89% below. (Go-Globe)
13. 47% of websites have a clear call-to-action button that takes users 3 seconds or less to see. (Go-Globe)
14. 70% (of the 200 small business websites evaluated) don’t display clear calls-to-action for anything on their home pages, such as specials, e-mail newsletters, how-to guides, demos, and interactive tools. (Online Marketing Coach)
By no means does this list cover the vast scope of user experience. If you have a statistic to add to the list, please share it with us in the comments below!
