9 Internet of Things (IoT) Resources for Marketers

Based on predictions and projections, it’s natural to feel a little overwhelmed by the IoT and the impact it can have on your day-to-day. To help, here is a roundup of nine resources that will give you a better understanding of the Internet of Things, examples of how it’s already being leveraged, and a look into what the future of the IoT holds for marketers.

Delighting your customers

Customer-Centric Marketing: A Mint.com Interview with Craig Kilgore

The companies with the most exciting marketing concepts today aren’t the ones focused solely on their brand, products, services, or employees, says Craig Kilgore, inbound marketing manager for Mainstreethost. They’re the ones shedding some light on the people that keep them in business: their customers.

Pete Baio Reading to Classroom

Mainstreethost in the Community: @peterbaio Reads to Classroom

This past Friday, Mainstreethost’s Lead Web Developer / Digital Marketing Strategist took some time out of his busy schedule to read to his daughter’s kindergarten classroom. Peter Baio has been with Mainstreethost for more than 10 years.

Check out these photos of Pete and his daughter’s kindergarten classroom (try spotting the kid making the funny face).

Stash the ‘Stache: Ladies of Mainstreethost Take on Movember

Not wanting to feel left out, several of Mainstreethost’€™s female employees took it upon themselves to gather their own Movember participants. They each donated money to be added to the “Movember fund” which will go to the male winner and ultimately the charity of his choice. Instead of growing moustaches, each of the ladies will…

Movember at Mainstreethost

Chances are, you’ve heard of or participated in Movember (or “no shave November”) at some point. If Movember is new to you, take a minute to read this Wikipedia article on the month-long moustache growing and charity event. Employees at Mainstreethost are holding a Movember event and have raised money which will be donated to…

5 Reasons Penguins & Pandas Are Eating Your Site Alive and How You Can Fight Back

Whether you’€™re a webmaster, an SEO or a business owner with a website, Google’€™s Panda and Penguin updates shouldn’t be anything new to you. In February of 2011, Google unleashed the Panda, which targeted websites and content farms, penalizing for low quality, unoriginal content. In April of 2012, Google threw a Penguin into the mix;…