SEO five years ago, or even one year ago, is quite different from the SEO of today. Google has implemented several changes to its algorithms that affect how searchers get results, and how marketers get your website found.
Author: Kim Speier
Kim is a former Inbound Marketing Specialist at Mainstreethost. She loves watching sports, especially the Bills and Sabres, skiing during the long Buffalo winters, pop culture, and following the latest trends on Twitter.
Instagram: Visual Storytelling For Your Brand
Instagram’s user base has taken off in recent months, with 300 million active users and 70 million photos posted per day. It is one of the fastest-growing social networks today, and for good reason.
How to Make the Most of Your Twitter Profile
As a follow-up to our “Science Behind the Tweet” post, let’s dive a little deeper into how to maximize the effectiveness of your Twitter profile.
Is Email Marketing Still Effective?
It’s easy to discount the impact that email marketing has simply because it’s been around for so long, but statistics say that 9 out of 10 Americans use email every day, whether it’s on a mobile device or computer.
5 Elements to Creating Landing Pages That Convert
Your marketing department has spent countless hours putting together an eBook to share with website visitors, social media followers, and most importantly, customers. They’ve meticulously…
The Science Behind the Tweet
Twitter has become an essential tool in your social media arsenal, but are you sure that you’re using it as effectively as you can be?…
SEO: Where to Begin
Whether you’ve begun developing an SEO strategy or you’re not entirely sure what SEO means for your company, there’s definitely a learning curve to understanding how to optimize your content. People talk about the importance of ranking number one, but how do you get there and should that really be the end goal anyways?
Marketing Before and After Automation: A Case Study
The use of marketing automation has truly transformed the way we as marketers do business. Life before it seems, well, inconceivable. Our automation partner, HubSpot,…
Is a Blog Really Worth the Time?
Blogs have become incredibly popular in recent years, and it seems like every business has one. But what exactly is a blog? And how does it contribute to your marketing strategy?
Social Media: One Size Does Not Fit All
Social media is a key part of many company marketing strategies, but is it the right strategy for your business? Consult this infographic to see where your business fits into the social media world to make sure you’re spending your time on the best sites for your marketing profile.