Panda and Penguin are two of the biggest Google algorithm updates in the company’s history. Let’s look at some reasons why and differences between the two.
Author: Mike Whitney
Creating a brand style guide can help you solidify your aesthetic identity and reaffirm your brand’s purpose. Here’s a helpful how-to.
For a city to maintain tourism and its reputation, it needs to brand itself well.
Facebook advertising is a great way to meet your audience where they’re already spending time. Also, the filtering and targeting tools are great for growth.
Paid ads aren’t a new facet of doing business. In the digital age, they take the form of Pay-Per-Click advertising. Here’s a how-to for beginners.
Both Buffer and Hootsuite offer useful ways to streamline your social publishing: which one is best, and why?
Facebook is continuing its quest to consume more of our internet usage time. Jobs has great potential, but can it compete with LinkedIn?
Selling online is a prerequisite for many industries. To get the most out of it, it’s vital to choose the ecommerce platform that best suits your needs.
Building a sales funnel can help you organize your contacts, accelerate growth, and get the most out of your content. Here are some best practices.
Super Bowl advertisements are often designed to get people talking. This year, in the wake of a contentious election, was certainly no different.
Multi-touch attribution can help you find out which marketing strategies are worth your time and which ones are simply draining your resources.
As we enter the new year, it’s hard to overestimate the importance of video marketing. With so many new video platforms and technologies available to audiences, marketers have to keep their fingers on the pulse of emerging methods and tools.