Pinterest is stereotypically an overwhelmingly female site, but one can simultaneously defy Pinterest stereotypes and succeed on the digital corkboard site.
Author: Olivia Roat
Olivia Roat is formerly an inbound marketing consultant at Mainstreethost - a Buffalo, NY search marketing firm / web design company.
Busting Commonly Held Social Media and Email Marketing Myths
I set out to bust some myths: Jamie Hyneman style. I wanted to see which of my pre-existing convictions about marketing hold true. I searched high and low for surprising, unexpected, less-than-obvious statistics and discovered some interesting findings in the process.
Facebook Launches Gifts, But Do and Will People Buy Things on Facebook?
Facebook recently announced the return of Facebook gifts; only this time, they’re real, not virtual.
Two Ecommerce Sites Test Out Television (And Reveal Why Traditional Advertising May Trump Facebook)
It seems to me that television commercials have ample potential to be dynamic, while Facebook ads often struggle to be anything but flat. Though only time will tell if the commercials for these two ecommerce sites are successful.
All About Fake Online Reviews: The Problem of Separating Fact from Fiction
I also wanted to scrutinize this issue of fake, compensated reviews. What do they mean for consumers, for companies, and for marketing in general?
It’s All About Images: The Twitter Header and Why We Love Visual Content
Earlier this week, Twitter debuted the new Twitter profile, which now features a header image. The header makes Twitter profiles much more visually appealing, and people have been quick to declare it reminiscent of the Facebook cover photo.
The Pros and Cons of Personalized Marketing
Personalized marketing is alive and well. Marketers and advertisers try to target people by appealing to their unique needs and desires.
Lady Gaga’s Littlemonsters.com: Why It Works and What It Means for Social Media
Lady Gaga’s Littlemonsters.com: Why It Works and What It Means for Social Media
A Hot Button Issue: Do Social Sharing Buttons Work?
A Hot Button Issue: Do Social Sharing Buttons Work? Find out in this post.
Celebrity Endorsements and Twitter: Do We Buy Things When Celebrities Tell Us To?
There is solid evidence that suggests that celebrity endorsements (both compensated and uncompensated) can skyrocket a product from relative obscurity to nationwide recognition.