When Dollar Shave Club arrived with a monthly subscription model for men’s shaving razors, American consumers bought in in a major way.
Let’s take a look at some of the best examples of Father’s Day marketing to-date – make sure you have some tissues close by.
Whether this is the first time you’ve heard the term “native advertising,” you’ve read an article or two, or you’ve tried it out yourself, this SlideShare will cover the ins and outs of what you need to know to be an informed marketer or business owner.
Times Square is the most visited location on the planet, helping brands reach audiences all along the way. Here are some of the more creative applications.
Brands are forced to contend with a rapidly changing new media landscape, but some old-school contexts remain important in conjunction with those changes.
We’ll answer the 7 Facebook Ad questions you’ve always wanted to ask – and show you how to make your ads stand out from the crowd.
To get you ready for Sunday’s big game, here is a comprehensive list of everything we know about what this year’s ads will entail. From full-length ads to teasers, we’ve got it all for you right here!
By purchasing YouTube in 2007, Google established a leg up in video advertising. Lately, Facebook has made moves to regain its video ad competitiveness.
Many marketers believe that Power Editor is the superior tool for ad creation. But Facebook is clearly making an effort to even the playing field between it and Facebook Ads Manager. With all of the recent improvements to both platforms, I think it’s clear that they’re both pretty out of this world.
Once you’ve decided that social media advertising fits into your budget and strategy, it’s important to make sure that you adhere to each network’s policy.
Holiday advertising is a great chance for brands to connect, but it needs careful handling of tone and story. Here are the brands that did it best in 2015.
After sifting through the archives of advertisements and marketing campaigns, here are five of the most enduring holiday campaigns to date.