Holiday advertising is a great chance for brands to connect, but it needs careful handling of tone and story. Here are the brands that did it best in 2015.
Facebook is giving businesses a wider range of advertising options – here’s an overview of the changes.
Apple’s iOS 9 is giving users the ability to block ads, forcing marketers to find new ways to get their brand’s message across.
Mobile app management is becoming a vital functionality for social media platforms, here’s how Facebook and Twitter have made it happen.
As a follow-up to our first 2015 Cannes Lions Festival post, here is an end-of-week roundup examining several important takeaways from the festival where marketers and advertisers converged to discuss new trends.
The Cannes Lions festival is a place for marketers and new media advertisers to converge and discuss industry trends. Here are some noteworthy takeaways.
Online dating companies like Tinder are increasing their efforts to sell ad space. These are strategies for both them and the brands they are selling to.
Programmatic advertising is being discussed more and more frequently these days, here’s a general look into what it is and how it works.
To celebrate Mother’s Day (and marketing), we gathered some recent examples of companies who understood exactly how to tap into consumers’ emotions and best market their brand for Mother’s Day.
Within this post, you’ll learn why social media visuals are so important, plus the dos and don’ts of creating visuals that compel your audience to actually click, share, like, tweet, comment, etc.!
We’ve rallied up everything we could find about who is advertising this year, so consider this your ultimate marketing guide to Super Bowl XLIX.
Spotify has managed to do what others failed at: to bring advertisement to online streaming. Here are the latest developments in Spotify’s ad options for brands.