The Google-volution that has taken on the Internet is once again taking on the world of marketing. The beat? +Post Ads.
Beginning last April, Google+ began a new campaign: get 1,000 followers on your Google+ page, and you can advertise your company’s content through a +Post Ad. The Ad, which has already reportedly brought on 50% more engagement from customers than traditional advertising, allows you to engage your Plus content with multiple sources across the Internet.
In the midst of the USA potentially making history, here is my love letter to the marketing surrounding the 2014 FIFA World Cup. Though there are many brands doing great things, I picked out the best of the best.
Cut out the “bikini-clad”, hyper-sexualized women in an advertisement and insert a gorgeous man (or several of them). This man could fit any woman’s fantasy; he’s the stereotypical stud-muffin. How do women feel about sexy ads now?
Storytelling and branding is a match made in heaven, like peanut butter and jelly, mac and cheese, and chicken wings and beer. They just go together, simply and magically. It’s the overall story of the brand. It’s the reason to choose one brand over another. It’s what produces a brand advocate. Often, this storytelling is exactly that: a story the brand paints for their audience through words and visuals.
I can’t even pretend the holidays aren’t my favorite time of year. And it’s not just because of the obvious advantages like the great food, family time, Christmas carols, holiday shopping, snow and Christmas cookies, it’s also because the marketing that comes this time of year is enough to make any marketer sing, “joy to the world”.
I must admit, I haven’t always been the most avid online video watcher. It’s not that I don’t enjoy them; I’ve just always been more of a reader or one to scroll through pictures. This isn’t to say I never watch videos or share them; I just only share the really funny ones, or videos that make a lasting impression.
This got me thinking; what do the most shared videos have in common and what elements of these videos resonate with the most people?
For years, brands, celebrities and athletes have joined forces to make an impact on consumers, at times, these alliances have confused the audience, especially when the audience consists of the easily influenced, specifically children.
In an age where obesity and lack of physical activity is threatening the health and lives of our youth, brands continue to utilize personalities who resonate with and influence children, regardless of the product. Two huge brands that stand out to me are the National Football League (NFL) and the National Basketball Association (NBA), and their athletes.
A few weeks ago, had I been asked if I was a feminist, I would have said, hell no. However, that was before I truly understood the concept of feminism because like most women my age, I think of feminists as man hating, over sensitive hippies (yes, I know this is somewhat stereotypical, but hey, I’m just being honest). Often thought of as a man-hating movement, according to Oxford Dictionaries feminism is, “the advocacy of women’s rights on the grounds of political, social, and economic equality to men.” So, no, feminists are not man-haters (albeit some are), but inequality haters; I guess I am a feminist after all.