A winning combination: football and marketing

While we can always count on the North American beer brands, including Miller Lite and Bud Light to use football season and game day to release a new commercial, I’m more interested in the brands that take a player (or players) and effectively create a marketing campaign around them.

This season I have already witnessed many brands from various industries employ a football sensation to promote their products or services. Let’s take a look at some of the most popular names in the NFL this season making an appearance beyond the gridiron, including Robert Griffin III, Aaron Rodgers, Colin Kaepernick, Russell Wilson, Peyton Manning and Eli Manning.

Don’t mislead people with your advertising: where Coke went wrong

I’m going to come right out and say it: Coca-Cola’s advertising schemes have pushed my buttons for a long time. They use campy, happy-go-lucky ads to manipulate consumer mindsets about a product that’s far from beneficial to our physical or mental well-beings. And they get away with it.

What Advertising Is, What Advertising Isn’t, and What It May Be

Just when I think I’ve become used to swatting away those pesky, intrusive banner ads, I land on a site filled with ads so distracting they push my patience and tolerance to limits previously unknown. Banner ads leave something to be desired, for both advertisers and website visitors. But what are the alternatives?

Five creative brands with the brightest ideas on Super Bowl Sunday

Super Bowl Sunday is the pinnacle for advertisers, an evening for which brands showcase their much-anticipated spots with the high hopes of captivating the hundreds of millions watching across the globe. But as Twitter reached its fever pitch (231,500 tweets per minute, to be exact), during the third-quarter power outage inside the Mercedes-Benz Superdome in New Orleans, a few ingenious brands separated themselves from the pack, some even generating buzz without spending a dime (ah, social media).

Game on: Brands tap the power of the fans for Super Bowl Sunday

Last season, more than 111 million people tuned in to watch the Super Bowl, a number that is almost certain to be rivaled this year. While a great deal of those viewers will watch the game with rooting interest, millions will simply tune in for one thing: the commercials. Those wishing to get their yearly dose of Bud Light’s adored Clydesdales, fret not. As for those looking to see Coca-Cola’s cuddly polar bears, well, they will not be making an appearance this year. Instead, though, brands like Coke have utilized crowdsourcing and social media to market their brands during the big game.