It’s time consuming to generate content and develop a marketing action plan for that content. If you get it wrong, you could end up investing a large chunk of valuable time on a failed campaign. That’s why it helps to incorporate content marketing tools to strengthen your efforts.
Category: Content Marketing
While the way we consume news is different than a few years ago, that doesn’t mean press releases are obsolete. Check out this step-by-step guide so the next time your company has important news to share, you’ll be ready.
Marketing buzzwords are EVERYWHERE. Reinvigorate your vocabulary with the following synonyms for the most overused industry lingo!
If you’re looking for some inspiration to create your next user-focused campaign, take a look at these six brands currently winning at user-generated content.
If you can use audience research, social media, and quality pieces to develop a concrete content strategy, the time invested will be well worth the effort.
Infographics and SlideShares are both creative alternatives to traditional text. So which one of them should you utilize in your content strategy?
What exactly is content marketing, and what makes it so important to a small business strategy?
Visual marketing will continue to dominate throughout 2016 and beyond. If these eye-opening statistics don’t persuade you to jump on the visual marketing bandwagon, nothing will.
Let’s look at some ways to get people to see your infographic and how you can reap the benefits of your hard work!
To help you conquer content marketing in 2016, we gathered the most noteworthy lessons from last year (and the stats to support them) from BuzzSumo, Content Marketing Institute, Moz, and more.
To all of you that have considered dumping your content marketing campaigns, this one’s for you. Here are 8 tools that might make the content creation process much simpler and help you get the traffic you want.
Content marketing doesn’t have to be limited to your website – you can bring it into the physical realm using these creative packaging promotions.