In the world of keyword searching there are two basic types: a head term and a long-tail phrase. The head term is a broad category, like used books for example, while the long-tail phrase is a more detailed search, like selling used books.
Category: Keyword Research
Below is a nifty little infographic on why you shouldn’t ignore the long-tail.
There is no better time than now to analyze your website and current online marketing efforts and work towards developing a strategy that will put you in front of the right audience and allow you to capture their business.