No one wants their marketing campaign to fail, but unfortunately it happens – even after months of preparation. If you find yourself with a campaign that hasn’t worked, don’t panic.
Over the last decade, brands have found new and interesting ways to get their audiences involved through crowdsourcing. Here are four of the best from the past couple of years.
Today, social networks like Facebook, Twitter, and Instagram are extremely effective marketing tools, often generating great results from both a marketing and sales perspective. So how has social media changed the way we think about event marketing in particular?
It’s that spooky time of year again! To celebrate, we decided to put together a list of some truly scary marketing statistics. But before you get too freaked out, we also added some helpful tips on how to make the best of this creep-tacular data.
Mobile app management is becoming a vital functionality for social media platforms, here’s how Facebook and Twitter have made it happen.
If you’ve taken the time to outline your newest marketing campaign and all of its necessary components, chances are you’ve checked and double checked it for holes or weaknesses. Nonetheless, there is a slight chance you might have overlooked any one of these 6 crucial, and easily forgotten, elements of an effective marketing campaign.
Whether you’re targeting other businesses or individual consumers, marketing ultimately comes down to knowing your audience, their goals, and what motivates them to choose one brand over another.
Online dating companies like Tinder are increasing their efforts to sell ad space. These are strategies for both them and the brands they are selling to.
As sophisticated as our business models get, there are certain things we still can’t wrap our heads around. Marketing is one of them.
To celebrate Mother’s Day (and marketing), we gathered some recent examples of companies who understood exactly how to tap into consumers’ emotions and best market their brand for Mother’s Day.
CAN-SPAM is legislation that prohibits deceptive e-mail marketing – or ‘spamming’ – practices. Here’s what you can do to stay in adherence with the law.
For-profit and nonprofit businesses ultimately have the same objective: make money. Whether you’re selling a tangible product or service or you’re trying to attract donors for your cause, the bottom line is you need revenue. And that requires an effective and memorable marketing strategy.