Artificial intelligence refers to algorithm-powered machine learning. Let’s take a look at some industries that will be greatly impacted.
Category: Marketing Trends
Not only are more people buying back-to-school necessities online – they’re also using mobile devices to do it. Let’s take a look at consumer behavior during this year’s back-to-school shopping season and how mobile is playing a larger role than ever before.
Twitter Moments was built and rolled out as a way for Twitter to gain ground against social media competitors that are passing it by – but is it working?
Let’s take a look at some of the fastest-growing areas of the health and wellness industry and why they’ve been so successful in recent years.
6 of the most important upcoming SEO predictions for 2016, including changes to Google Knowledge Graph boxes, Penguin updates, and more.
Over the past 12 years, the Movember Foundation’s #Movember marketing has become a worldwide viral campaign – and they don’t just have their stylized mustaches to thank for it.
Other fields and industries have been using gamified elements for years. With this in mind, it’s only a matter of time before gamification as a marketing strategy becomes the industry norm, putting old-fashioned strategies out to pasture.
As businesses and marketing agencies, how do we draw the line between personalization and marketing that is just plain creepy?
Can social media really function as a force for good? More specifically, can viral campaigns on social networks accomplish real change for the nonprofits that run them?
Cross-device tracking is growing in popularity for businesses hoping to increase the reach of their message. Here’s an overview and some strategies for doing it right.
Mary Meeker’s internet trends reports are always widely anticipated for cutting-edge insight. Here’s why this year’s report was educational for marketers.