Paid ads aren’t a new facet of doing business. In the digital age, they take the form of Pay-Per-Click advertising. Here’s a how-to for beginners.
Category: Pay Per Click
With a little help from marketing specialist Gary J. Nix of Blue Fountain Media, as well as Craig Kilgore, an inbound marketing manager at Mainstreethost, this post will attempt to put to rest some of the common misconceptions regarding SEO and PPC, and offer small business owners a bit of expert advice when it comes to their online marketing initiatives.
Given Google’s most recent announcement, the importance of pay per click landing pages are obvious. The less relevant of a landing page, the lower your Google quality score.
Is your website or online store ready for the online holiday rush of 2011? eMarketer Digital Intelligence estimates that online sales growth is likely to reach double digits year-over-year this holiday season.
It’s no secret that most businesses have websites. It’s also no secret that a lot of these websites suck. Whether it’s because of poor design or poor on-page elements, there are always things that can be done better (this blog is no exception).