With a little help from marketing specialist Gary J. Nix of Blue Fountain Media, as well as Craig Kilgore, an inbound marketing manager at Mainstreethost, this post will attempt to put to rest some of the common misconceptions regarding SEO and PPC, and offer small business owners a bit of expert advice when it comes to their online marketing initiatives.
There is a lot of evidence out there to suggest that Facebook ads don’t work, but there are some success stories as well.
Sponsored stories can include information from pages you like, stuff that your friends like, check-ins and a number of other things. Facebook is making some changes to how they display these sponsored stories (surprise!) going forward into 2012.
Have you ever wondered what percentage of clicks you would get if you were the number one listing on Google or Bing instead of the second or third? Slingshot SEO put together this nice infographic to answer that question for you (and much more). Enjoy!
There is no better time than now to analyze your website and current online marketing efforts and work towards developing a strategy that will put you in front of the right audience and allow you to capture their business.
Given Google’s most recent announcement, the importance of pay per click landing pages are obvious. The less relevant of a landing page, the lower your Google quality score.
Don’t just be creative, stay creative. Focus on your competitors but try to put more time into focusing on what they are doing well and not just everything they are doing.
Is your website or online store ready for the online holiday rush of 2011? eMarketer Digital Intelligence estimates that online sales growth is likely to reach double digits year-over-year this holiday season.
Are you reaching out to smartphone users with mobile ads? If not, the following data may make you think twice about doing so.
It’s no secret that most businesses have websites. It’s also no secret that a lot of these websites suck. Whether it’s because of poor design or poor on-page elements, there are always things that can be done better (this blog is no exception).