These in-app features and advertising tools can lead to actual sales and leads for your business if you put time and effort into Instagram for business.
Category: Social Media Marketing
When social media platforms infuse algorithms into their timelines, they often confuse and anger their users. Why do these updates cause such a stir?
Pinterest has recently proved itself to be a major player in the world of social commerce. If you haven’t added Pinterest to your social media marketing arsenal, now’s the time to get started. Here’s how:
Social platforms like Snapchat and Facebook are rolling out built-in charitable function so their users contribute in valuable, altruistic campaigns.
We’ll show you how to make creative Twitter lists that help streamline your social monitoring efforts and keep you in the loop.
Your team can implement a fantastic Twitter chat campaign easily using these 7 steps!
While it’s great to have fans from all over the world, if you run a local business, you’re going to need local fans. Let’s talk about social media strategies that will help you develop a local fan base.
Just as social media is taking over our personal lives, it’s also taking over businesses. Check out these 7 random, yet indispensable social media stats.
This post is your ultimate guide to Facebook Insights, the social network’s comprehensive analytics platform, and all of the various tools packed inside.
Shea Serrano was a blogger with a funny take on pop culture. With Twitter, he marketed his great new book all the way to the New York Times Best Seller list.
Although social analytics are improving, the level of insight Google Analytics can provide makes it essential to marketing data collection. Here are a few ways to use Google Analytics to track your social media marketing efforts.
Can social media really function as a force for good? More specifically, can viral campaigns on social networks accomplish real change for the nonprofits that run them?