Although social analytics are improving, the level of insight Google Analytics can provide makes it essential to marketing data collection. Here are a few ways to use Google Analytics to track your social media marketing efforts.
Category: Social Media Marketing
Can social media really function as a force for good? More specifically, can viral campaigns on social networks accomplish real change for the nonprofits that run them?
If you feel like your social presence could be taken up a notch, you’re not seeing the engagement you had hoped for, or you’re interested in trying out a network that you’re not currently on, then you’ve come to the right place.
How do you fight statistics that say out of 100 Facebook fans only 6 are seeing your posts?
Despite the figures, improving your organic reach is possible. If your budget is limited, you’re new to social media marketing, or you just aren’t willing to pay for results, here are 6 easy and FREE ways you can start improving your Page’s engagement.
At the surface level, emojis are just a way to add emotion or personality to the less personal ways we communicate. If you’re like many consumers out there, you probably like to include an emoji or two in text messages or social media posts. After all, there’s an emoji to describe practically any emotion, product, or activity you can think of .
Snapchat is using its new publishing platform to expand its image beyond its roots as merely a way for teens to exchange impermanent photos and videos.
Facebook is provides local businesses with a chance to target their audience geographically. Here’s an overview of how it works.
Whether to sell a product, service, or just create brand visibility, a plethora of brands used the force on Twitter for #StarWarsDay 2015.
The ubiquitous hashtag. How did it come into existence? And just how important are hashtags to your social media marketing? Find the the answers to these questions and more in this infographic!
GIFs and memes are all over the Internet, and you can’t help but wonder if a company can use them effectively in their marketing.
Within this post, you’ll learn why social media visuals are so important, plus the dos and don’ts of creating visuals that compel your audience to actually click, share, like, tweet, comment, etc.!
Social media is a key part of many company marketing strategies, but is it the right strategy for your business? Consult this infographic to see where your business fits into the social media world to make sure you’re spending your time on the best sites for your marketing profile.