From using blogs to attract visitors to creating ebooks to convert leads, content is crucial for all stages of the inbound methodology. But simply having content is not enough – you also need the right content.
According to Buzzsumo, “Effective content strategies require a good understanding of buyer personas and how the content will support the various stages of the sales funnel.” And a Moz study reported that, “if you want to create content that achieves a high level of both shares and links then you should concentrate on opinion forming, authoritative content on current topics or well researched and evidenced content.”
In 2015 alone, we witnessed countless content marketing discoveries and lessons from today’s top marketing companies circulate the internet. To help you conquer content marketing in 2016, we gathered the most noteworthy lessons from last year (and the stats to support them) from BuzzSumo, Content Marketing Institute, Moz, and more.