In recent years, digital marketing has become more content-focused than ever before. Gone are the days where you could propel yourself to the top of the SERPs through spammy blog networks and then just sit back and watch the visitors roll in.
Today we have to be a lot smarter about things and that is why so many marketers are allocating considerable time and resources to content marketing. However, there are only so many blog post and infographic ideas that you can come up with.
One rapidly emerging content marketing technique that is becoming popular is Real-Time Data Visualisation. In this post, we’ll tell you more about the technique and explain how it can be used to effectively promote your business online.
What is Real-Time Data Visualisation?
In a nutshell, it is the visual representation of data in real time. The world moves at a million miles per hour, and statistics that were relevant this morning could well be out of date by the afternoon in certain niches.
Through real-time data visualisation, marketers can present interactive content that doesn’t have a short lifespan like most blog posts and infographics. Instead, this data can be used for months, maybe even years to build links, generate buzz, and so much more. Ultimately, it will prevent you from running out of ways to provide your readers with thought-provoking, engaging content.
The way in which you use real-time data visualisation will be dictated by your niche and content marketing goals, but the possibilities are endless.
This example from Farm Machinery Locator is perfect. You can see the various farming statistics change right in front of your eyes, and since the data is real-time, it will never be outdated.
We suggest implementing these creative thinking techniques to get those fantastic ideas flooding into your head!
What are the benefits of real-time data visualisation and how can it be used to promote my content?
So how can you effectively use real-time content to promote your business? It ultimately depends on your target market and goals; but across the board, search engines continue to be one of the top ways to get your content seen by the right audience.
Search engines like Google have shown no signs of slowing down as the major source of traffic for websites across the globe. Consequently, getting your content ranked highly in search engines is an ideal way to get more eyeballs on your website to ultimately increase sales and achieve any other goals that you may have. With search engines indexing web pages faster than they used to, and an increased emphasis on quality content, using real-time content may give you the edge on your competitors and help you improve your search engine rankings.
Social media also presents a strong opportunity for businesses to leverage unique content to generate more buzz around their brand. In fact, Facebook alone is responsible for 23.39% of overall visits to websites.
Leveraging the power of social media isn’t as simple as posting an update and seeing the likes, comments, and shares roll in. You need to post unique content that is going to make people want to engage with you. Hence why thinking of creative real-time data visualisation ideas is of paramount importance.
Once you have created your unique piece of content, you are now in a position to start promoting it via social channels. To help get your piece in front of more eyeballs in the early stages and to give it that initial push, we strongly recommend investing in social media ads. Theoretically after your content has had that head start, it should start to naturally generate engagement; and, provided it is strong enough, even go viral!
So there you have it. Real-time data visualisation can open countless doors and provide your content marketing strategy that slight refresh that it so desperately needs.