The Oscar nominations were announced yesterday, and cinematic chatter about the most shocking surprises and snubs soon followed. My friend, a true film junkie, texted me her reactions to the noms as the announcements rolled out. Despite the cognitive-impairing fog that swathed my brain at such an unnaturally early hour, I noticed that my film… Read more »
Category: Content Marketing
Bad grammar can hinder content marketing efforts, because it makes content less readable and erodes credibility. Five grammar mistakes writers are guilty of making.
The internet is inundated with good advice and bad advice alike. Four content-marketing practices that simply must go or must be replaced with something more informative and beneficial.
I set out to bust some myths: Jamie Hyneman style. I wanted to see which of my pre-existing convictions about marketing hold true. I searched high and low for surprising, unexpected, less-than-obvious statistics and discovered some interesting findings in the process.
Through crafting my own posts and through reading the words of others, I’ve come to realize that while each high-quality written piece is high-quality in its own unique way, mediocre blog posts/articles/news stories often have certain features in common, features that are mildly perturbing and/or slightly agitating and that might even cause me to dismiss the entire piece.
The buzz phrase “content is king” is virtually inescapable, but just how true is this statement?
Creating a rock-solid and well-executed strategy is the first step toward increasing your company’s inbound leads. But how successful can that strategy be without an all-star marketing team to set it in motion? With the help of Voltron, we’ve created an instruction manual designed to help you assemble the future of your business through your… Read more »
I think urgent calls to action can be summed up in this way: people want to take advantage of limited specials and three-day deals, but they don’t want to feel like they’re being taken advantage of. I did some investigating, and I found that other marketers and copywriters voiced similar opinions.
A Hot Button Issue: Do Social Sharing Buttons Work? Find out in this post.
Many people have weighed in on the concept of virality, sharing their observations on factors that boost one’s chances of going viral and even conducting studies on the topic.
With it being so easy to get caught up in all of the “noise” and lose sight of digital marketing fundamentals, I share with you 3 beginner tips that have helped me reach such a high level of success with countless number of businesses.
Whether you plan on hiring someone as an in-house SEO or are taking the agency route, defining your goals early is a must in my professional opinion and will help ensure a more dominant, successful internet presence.