As we learned last week, the purpose of a call-to-action is to get your website visitors from point A to point B. You want them to take a specific action, such as downloading an eBook, signing up for a webinar or newsletter, requesting more information about services, etc.
Once your visitors click on the call-to-action, where do they go? They go to a landing page!
At one time, being found online was all about keywords, keywords, and more keywords. The more keyword stuffing you did, the higher your site ranked. Thankfully, the days of spammy search engine optimization are over, and so are the days of simple on-site SEO.
The Internet has evolved over the years and so has online marketing. Where on-site SEO was once enough to get you to #1 on Google, that’s no longer the case. Today, in order to have a successful online presence, you must have an all-encompassing online marketing strategy, one that incorporates traditional SEO and inbound marketing strategies.
Last week I had the amazing privilege of attending Inbound 2013 in Bahstahn…err, Boston. One thing was apparent to me the entire time that I spent at the conference. People freaking love HubSpot. When Brian Halligan announced HubSpot’s new features like Social Inbox, COS, and Signals, people went nuts! Actually people applauded and cheered as… Read more »
Creating an attractive, compelling call-to-action can oftentimes be the deal-breaker when attempting to entice qualified leads that will eventually convert. Whether itâs a business homepage, blog or email, failing to deliver that critical message that in turn will spark customer engagement (call, click, download, like, visit, buy!) will, in the end, cost your company money. Itâs not simply all about delivering a compelling message, either. Design matters, too.
Creating a rock-solid and well-executed strategy is the first step toward increasing your company’s inbound leads. But how successful can that strategy be without an all-star marketing team to set it in motion? With the help of Voltron, we’ve created an instruction manual designed to help you assemble the future of your business through your… Read more »
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