Chapters
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Introduction

In this eBook, we’ll explore the details of how local SEO works, how it differs from traditional SEO, and how to leverage a local strategy to outrank and outperform your competition.

We will walk through the foundational elements of local SEO, explore how citations work, what to do with schema markup, how to attract links, and how to prepare for the future of local SEO. Along the way, we’ll share best practices, tips and tools needed to gain maximum visibility in the local search results page.

Make no mistake, getting your business to rank on page one is a challenging task. In fact, it's more difficult than ever. With more and more businesses recognizing the benefits of local search, most competitive verticals have become crowded, making it tough to stand out.

In this guide, we will break down the strategies we have found most effective over the past 20 years in the search engine optimization world. We have successfully optimized over 20,000 websites and have developed a systematic approach to gaining exposure for local businesses.

We’re going to look at how to provide search engines with the appropriate information, so when someone is searching for your product or services, you have what it takes to show up on top of the results page.

Let’s dive in!

Chapter One:What Is Local SEO?

Local SEO is a division of optimization that emphasizes a strategic approach to developing online visibility for local brick-and-mortar businesses.

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Chapter Two:Breaking Down Local SERPs

To enhance your understanding of local SEO, we’ll take a look at how businesses appear in the search engine results page (SERP), during a local search.

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Chapter Three:Local SEO Ranking Factors

The position your website ranks within the SERPs is determined by algorithms that reference the information Google has about your website.

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Chapter Four:Local SEO Foundations

Local SEO requires a strategic, thoughtful and targeted approach to attract the right customers and show up in the SERPs when it matters most.

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Chapter Five:Content Creation for Local SEO

The best way to establish your online presence and assert yourself as an authority is by curating informative and unique content that adds value.

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Chapter Six:Optimizing Google My Business

Google My Business is a free platform that helps business owner’s manage their appearance within search, maps, and other Google properties.

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Chapter Seven:Measuring SEO Success

Setting the stage for success starts by being able to measure progress. Thankfully, getting started with analytics is free and easy to set up.

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Bonus!Local SEO Checklist

Optimize your website for local search with our handy checklist covering analytics, keyword research, technical SEO, local content, listings and more.

View the Checklist »

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