Chapters
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Bonus!Local SEO Checklist

    Analytics

  • Google Search Console

    • Set up account

    • Verify website

    • Check for errors

    • Submit XML sitemap

    • Check for mobile usability issues

    • Check for AMP errors

  • Google Analytics

    • Set up account

    • Install on website

    • Make sure it’s tracking

    • Set up views

    • Set up goals

  • Bing Webmaster Tools

    • Submit sitemap

    • Submit URLs

    Keyword Research

  • Keywords everywhere

  • Keyword planner

  • Answer the Public

    On-page SEO Elements

  • Page titles

  • Clean URLs

  • Meta descriptions

  • Top-level navigation

  • Click depth

  • Image size optimization

  • Image alt attributes

  • Image title attributes

  • Local business markup

  • Consistent NAP information listed

  • HTML sitemap

  • XML sitemap

  • Internal links

  • External links

  • Phone numbers are click-to-call on mobile

    Technical SEO

  • Secure your site (HTTPS)

  • Site speed optimization

  • Fix broken links

  • 40x errors

  • 50x errors

  • 301 redirects

  • Remove duplicate content

    Google My Business

  • Create Google My Business Listing

  • Select categories

  • Location

  • Phone number

  • Website

  • Service area

  • Description

  • Images

    • Cover

    • Interior

    • Exterior

    • Product

    • Food & Drink

    • Team

  • Q&A

  • Respond to reviews

    Local Content Creation

  • Content strategy

  • Testimonials

  • Create blog

  • Improve scan-ability

  • Blog strategy

  • Produce original content

  • Video

  • Images

    • Interior

    • Exterior

    • Team

  • Localized content

  • Schema markup

  • About page

  • Contact page (add map if possible)

    Listing Citations

  • Claim applicable business listings

    • Yelp

    • Bing

    • Facebook

    • Foursquare

    • Mapquest

    • Yellowpages

    • Manta

    • Merchant Circle

    • Superpages

    • Yellowbook

  • Submit citations to top directories

  • Remove duplicate listings

    Social Media Marketing

  • Claim applicable profiles:

    • Facebook

    • Instagram

    • LinkedIn

    • Twitter

    • Snapchat

    • Pinterest

    • Vimeo

    • Merchant Circle

    • Tumblr

    • TikTok

  • Consistent branding across all platforms

  • Cover photo

  • Logo

  • Posting schedule

  • Engagement plan

  • Review response plan

  • Facebook messenger

  • Social media advertising

    Promotion

  • Build links

  • Share on social media

  • Outreach

  • Google ads

  • Guest posts

  • Social mentions

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