Unlike traditional on-page copy, a business’ blog offers a distinctive way to share information and expertise with your clients and prospective customers.
A professional blog can open a world of opportunities for your business, providing new content that can boost your overall optimization efforts, expand your reach, promote your products and help make your company more accessible to those who want to learn more about you.
Telling Your Story
With a blog post, the story you’re telling can help explain the overall story of your business. Whether you’re a dog breeder discussing wintertime tips for pups or a carpenter pointing out warning signs of a termite invasion, the information you share is not only beneficial, but backs up your expertise.
Writing with an eye for SEO, our content marketing experts tell stories that customers and potential shoppers are interested in, creating copy that is relevant, relatable and readable. Think of those as the three R’s of blogging – four if you add “rankable” (and our content team writes with that one in mind, too!).