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PPC vs. SEO
Though both of these marketing channels focus on earning placement in the search engine results page and driving traffic to your website, they are two very different approaches in a much larger digital marketing strategy.
With search engine optimization, it’s about staying one step ahead of the search engines, ready to adjust your strategy to meet new challenges head on. That’s why our comprehensive SEO services combine in-depth research with constant analysis and refinement to deliver results for our clients.
Having one of the first page spots in the organic search results shows both your authority and credibility in the industry. However, it can take months (or longer) to see major results since we’re at the mercy of the search algorithms.
So while SEO focuses more on the long game, PPC is built for more of the quick wins.
PPC advertising can begin delivering results almost immediately after launching your campaign. These hyper-targeted ads allow you to choose your budget, audience, and keywords to secure a top position on the pages that matter most for your business.
SEO and PPC work hand in hand to help you create a strong online presence for your business and dominate in the search engine results page. These channels are vital parts of your digital marketing strategy both working towards the same goal of digital growth.