Get a FREE One-on-One Consultation
Paid Search Platforms
Google Ads (formerly Google AdWords) is one of the most popular forms of PPC advertising across many industries. That comes as no surprise with Google being the largest search engine in the world with over 3.5 billion searches—daily.
Our team is well-versed in the nuances of Google Ads management and Google Shopping campaigns, allowing us to create strategies crafted to maximize ROI.
- Expansive reach
- Easy to understand dashboard
- Certified Google Ads team
Microsoft Ads (formerly Bing PPC Ads) are what you'll find on Bing, Yahoo!, DuckDuckGo and AOL—Microsofts's top search engines. With over 14 billion monthly searches, Microsoft Advertising offers an impressive potential reach that holds a ton of opportunity for businesses looking to tap into a new market.
Our team can help you determine the best advertising plan for your business through our strategic Bing Ads management.
- Low competition
- Reach a different demographic
- Microsoft Advertising specialists
PPC vs. SEO
Though both of these marketing channels focus on earning placement in the search engine results page and driving traffic to your website, they are two very different approaches in a much larger digital marketing strategy.
With search engine optimization, it’s about staying one step ahead of the search engines, ready to adjust your strategy to meet new challenges head on. That’s why our comprehensive SEO services combine in-depth research with constant analysis and refinement to deliver results for our clients.
Having one of the first page spots in the organic search results shows both your authority and credibility in the industry. However, it can take months (or longer) to see major results since we’re at the mercy of the search algorithms.
So while SEO focuses more on the long game, PPC is built for more of the quick wins.
PPC advertising can begin delivering results almost immediately after launching your campaign. These hyper-targeted ads allow you to choose your budget, audience, and keywords to secure a top position on the pages that matter most for your business.
SEO and PPC work hand in hand to help you create a strong online presence for your business and dominate in the search engine results page. These channels are vital parts of your digital marketing strategy both working towards the same goal of digital growth.