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So, Why is SEO Still So Important?

Most internet users begin their session by searching for something—that something is a need. People use the internet to fulfill their need for information, whether it’s settling a bet on who the 14th president was (Franklin Pierce, by the way) or finding a local restaurant, perfect piece of clothing, or the ideal contractor for a home remodel.

Search engine optimization (SEO) is the process of helping your customers connect with your business online.

Our team uses modern SEO services, backed by the best digital practices, to increase your traffic & rankings for vetted keywords and long-tail phrases that drive business to your site.

60,000+ Searches Happen Each Second

In 2020, SEO is not about ranking for popular terms; it’s about being found when it matters most. Our skilled search engine optimization experts carefully research the right keywords for your business, ensuring you are gaining qualified traffic that converts to your bottom line.

of online experiences begin with a search engine

of people never scroll past the first page of results

of users research a product before making a purchase

10 Steps to SEO Success

Before we start any work, our team takes the time to get to know you and your business. Learning more about your audience, business model, and goals will allow us to develop a completely customized search engine optimization strategy.

1. Your Goals

Our experienced marketing consultants work with you to define your digital marketing goals, developing an initial platform to start strategizing your SEO plan.

2. Site Audit

By combing through your website, we gain a better understanding of the strengths and weaknesses of your current position. Using an extensive range of SEO tools, we identify and prioritize the elements of your website that will provide the most benefit.

3. Competitive Analysis

Auditing your competitors’ actions is a proven way to distinguish your unique value proposition. This also helps our SEO team highlight your business’ strengths while staying in tune with the competitive landscape of your industry.

4. Keyword Research

This critical phase involves an in-depth analysis of popular search terms, combined with useful insights into how your customers are searching. Our team analyzes search volume, competition and opportunity through a host of keyword tools to identify the terms that are most valuable for your business' growth.

5. Mapping Optimization

Our SEO strategists lay out how your optimization plan will be implemented, assigning proper key phrases to the appropriate pages on your site. This crucial step ensures your customers find you when searching for terms relevant to your business, products or services.

6. Implementation

Utilizing our research and optimization map, our SEOs apply on-page optimization to your website. We keep track of all changes that we make, helping our team gauge the effectiveness of our plan.

7. Monitor Traffic & Rankings

We monitor how your site is performing by analyzing metrics collected via Google Analytics and Search Console. These insights not only show us how your site is performing, but can also open our eyes to new opportunities or identify failures. It’s not a crystal ball, but it’s pretty close!

8. Refine SEO Plan

Using site performance data, we modify our SEO plan and continue to improve your search engine optimization. Studying your analytics data allows us to make necessary adjustments to your optimization and continue to convert visitors into customers.

9. Content Creation

With our content marketing services, our team develops unique content targeted to engage your customers and perform in the search engines.

10. Reporting & Refinement

We continue to monitor and report your site’s performance routinely. This includes checking your analytics data along with your site’s overall health, allowing our team to stay on top of your site’s positioning in the marketplace.

Not only did Mark make it very easy for me, he extended me special care in taking me through the complete process and explained it to me in terms I completely understood. Mark knew I was very nervous about the new design of the site and as a result, not only did he make me feel very comfortable with everything, he made it very easy to understand how to make changes quickly and easily to the site. That really showed he cared about the customer and the job he is doing and that goes a long way with me

Jonathan Fortuna, Owner, Fly Fire Guide Service

Which SEO Solution is right for you?

We were founded on SEO over 20 years ago and with that much experience, we know what we’re talking about when it comes to defining what searchers and search engines are looking for. Whether you’re a brand-new startup looking to establish a name, remedy dated optimization techniques, or boost your established website’s performance, our team provides the tools, experience and knowledge you need in your corner to grow your business.