Effective marketing starts with understanding your audience. Learn how to develop detailed buyer personas that make your messaging more effective and engaging.
Tag: Defining Your Target Audience
Why Buyer Personas Work for Small Businesses
Wondering if buyer personas are worth the trouble? Here I show why the answer is ‘yes’.
Indulging Your Target Audience: What Cosmo Does Right
Marketing your business on the Internet is all about content, content, and dare I say it, more content! If you are familiar with any form…