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143% Increase in Social Conversions
Social Media Advertising Platforms
Social advertising was only a mere vision until 2006 when Facebook secured its first ad deal—YouTube coming in at a close second with its ads in 2007. But now? Businesses have the opportunity to advertise on a plethora of social platforms, giving their products and services the limelight they deserve.
Our team works with all the major social media platforms—each with their own forms of targeting, objectives, and management to help you create ad campaigns that work for your business and goals.
Facebook Ads
Increase brand awareness, drive traffic or generate sales with Facebook Advertising. This platform offers a wildly diverse user base, spanning across many demographics and making it the perfect space to start your advertising journey.
Instagram Ads
Also falling under the Meta umbrella, Instagram Advertising offers an impressive potential reach of ads to businesses. With a variety of different ad formats and detailed targeting options, there is plenty of opportunity to find success on Instagram.
X (Twitter) Ads
X (formerly Twitter) has continued to be one of the most popular social media channels since its inception in 2006. Work with our social media team to promote Posts and create objective-based ads to reach your ideal audience.
LinkedIn Ads
Reach top executives and business professionals through effective LinkedIn Advertising. We will help you create intelligent B2B advertising campaigns that connect you with a new, corporate audience and supports your products or services.
Promoted Pins, aka Pinterest Ads, offer a simple and effective way to get your brand in front of a wider audience. As a highly visual platform where you can buy directly from within the app, Pinterest Advertising has become essential to social commerce success.
Snapchat Ads
Snapchat Advertising with Sponsored Lenses or Story Ads, are a great way to connect with your audience in a non-traditional way. We can create a campaign that boosts your online exposure and gets users interacting directly with your brand.
Did You Know?
Gain Control. Gain Conversions.
Social media advertising garners more control by reaching your desired audience with a message designed to inspire action. With a paid social media advertising campaign from Mainstreethost– you open up a whole new way to reach your audience.
Audience
- Target by age
- Isolate users by Location
- Find customers by income level
Interests
- Locate people by their activities
- Find users with particular skills
Behavior
- Advertise by purchases made
- Target by device usage
- Connections to your company
- People who visited your website or page
Lists
- Target a known group of people
- Reach a new audience similar to one your customers care about
Social Media Advertising Agency
New network emerges? User demands increase? Data policies update? The social advertising game is always evolving. That’s why we created a comprehensive solution to social media ad management that is extremely flexible and built to adapt.
And we have a social media marketing team ready to put in the work. Over the years, we have been able to help businesses like yours refine their advertising strategy and build effective social media campaigns that deliver results. Our passion for social and dedication to our craft is what sets us apart from other social media advertising companies. Because social media success is achieved when 1. you have a great business (check!), and 2. you have a great ad management team working behind the scenes.
It’s time to level up your social media presence—let our team guide you to success with a social media advertising strategy that works for your business.
Common Social Media Advertising Questions
Why invest in Social Media Advertising?
Being present on social media is important, connecting you to a community of loyal followers and opening the door for new, potential customers to discover your brand. But if you want to have more control of your success on social media and ensure that you are reaching the right audience and actually garnering attention, then social media advertising should be a part of your digital marketing strategy. Social media algorithms can be tricky—paid ads can make it so that your brand receives the exposure it deserves.
What social media platform should my business advertise on?
Each social network offers different advertising potential and you may find that multiple could make sense for your business. So before you start creating paid social ads just about everywhere, first ask, “what are my goals?” and “where is my ideal customer spending their time?” By defining your goals, locating your audience, and researching the various networks, you can better understand which social media channels will prove most effective. Our team is well-versed in the nuances of each platform and can help point you in the right direction, too.
Will I be responsible for creating the social media ads?
When it comes to social media ads management, our team takes care of it all. We talk through the ad strategy with you, going over goals and objectives, targeting metrics and important details about your overall brand. We may need a few assets from you in order to accurately showcase your products or services, and then we will create high-quality, attractive content and ad copy for your social media campaign.
How much will social media advertising cost?
There are many factors that go into the cost of social media advertising, but it is notorious for being the most cost-effective form of paid ads. The industry you’re operating in, type of audience you’re targeting and even the time of year can majorly impact your campaign cost. Our team is skilled in handling the changing tides of the social media advertising space and know exactly how to adapt to ensure you stay within your budget and continue seeing results.
How does social media advertising help my digital marketing efforts?
By investing in social media advertising, you are supporting and strengthening your overall digital marketing strategy. Paid social ads not only give you elite access to an untapped audience, they can earn you visibility, leads, and sales.
How will you choose my target audience?
When choosing the target audience for social media ads, we typically start with you—we want to understand your ideal customer and who you want to be reaching with these efforts. Then we will analyze that initial info and proceed to target based on all the factors that could apply: demographics, geography, behavior, interests, etc.
How will I know that my paid ads are working?
Depending on the objective of your campaign, we would look at a few different success metrics. If the goal for your social media ads is to increase sales, then we would look at the social referral traffic and conversions. If your goal is building brand awareness, we would look at results like impressions, reach, and engagement. We’ll keep you updated on progress throughout your ad campaign, but you’ll also have full access to check in on your ads at any time!
How does social media advertising affect sales?
It’s no secret that social media has made a huge impact on the buyer’s journey throughout the years. We’re now at a point where over 50% of social media users utilize these platforms to conduct research before they buy, and over 70% are more likely to purchase based on social media referrals. By investing in social advertising, you can effectively target the users that are in the market for what you have to offer, build brand recognition on a larger-scale and increase your sales at a lower cost.
Social Media Advertising Services
Paid social media advertising campaigns provide unique advantages compared to traditional pay-per-click (PPC) options on Google.
A paid LinkedIn campaign can target people with specific titles, who have specific skills listed, or who have associations with a particular school, company or organization. Facebook offers a full spectrum of options as well, allowing you to target specific geographic areas, age ranges, gender groups, people with a particular interest and much more.
Social media advertising allows you to target the searcher, not the search term, opening pathways to expand your audience in an entirely new way.
Why Social Media Advertising?
There is no better way to expand your reach and grow your community than with the vast, untapped audience that social media provides—over 5.2 billion people worldwide to be exact.
And as social media usage continues to dominate the digital space, getting your business to stand out from the competition is key.
With a strong social media advertising strategy, you can utilize extensive targeting options and ad formats to begin to reach new customers beyond your follower count, better understand your audience, and achieve more of your marketing and business goals.
But advertising campaigns can be intricate and become very overwhelming—fast.
By working with an experienced social media advertising agency, a team of paid ad experts will be in your corner, helping you to navigate the somewhat treacherous ins and outs of the process to achieve your goals and get the most out of your budget.
Connect with Customers
Our social media advertising team is skilled at designing, creating and executing ad campaigns across a host of social media platforms. We understand the advertising best practices required on major social media platforms and are proficient at driving results for our customers.
Social Analytics
With Mainstreethost you capture the power of social media analytics. Our social media advertising team is focused on ad performance, tweaking and adjusting your campaigns based on the data we collect. Our team provides in-depth reporting so you can understand exactly how effective your social media advertising campaigns are running.
Quick Exposure, Fast Results
Reach your audience instantly. Social media advertising allows you to boost conversions, gain followers, promote awareness, increase engagement and drive traffic to your website immediately. You control the reach your ad campaigns experience.
Grow Your: