The experience has been hugely successful in almost every aspect. Once we redeveloped www.NickofTime.net, customers were able to navigate the ecommerce process with enhanced speed and functionality. In fact, over the two-year period that we worked with them, Nick of Time’s total sales improved by 150%.
Next, we needed to work on getting more eyes in front of the site in the first place. To do this, we took a fully immersive approach to search engine optimization. We focused on both short and long-tail keywords, but the most important one to the folks at Nick of Time was “cheap fabric.” Taking this to heart, we were able to increase ranking results for “cheap fabric” by 358%! We were ecstatic with the results and consider our experience with Nick of Time to be one of those opportunities when a successful endeavor can also be an educational one.