With over one billion hours of YouTube videos watched every day, the video sharing platform has not only solidified its place as the second largest search engine in the world, but also the second most visited site behind Google.
Pulling in more searches than Bing, Yahoo!, AOL and Ask combined, YouTube has become a powerful tool for businesses to expand their reach. That is, if their content can actually be found.
Gain visibility in the search results and strengthen your video marketing efforts with an effective YouTube SEO strategy.
Supercharge Your Video Marketing
YouTube boasts over two billion users every month, finding endless entertainment, education, news, reviews and more through its platform.
Used by businesses to build up their brands, promote their products, or provide educational resources, YouTube offers plenty of opportunities to connect with your audience on a larger scale.
But it’s not enough to upload a video and expect to see any real exposure. It takes an effective YouTube SEO strategy to help your content be found, consumed and shared by viewers. Through proper optimization and intelligent copy, our team can help you earn preferred placement in the search results, putting your content right in front of your ideal audience.
Understanding the YouTube Algorithm
Ahh yes—another algorithm to try and understand. Guiding viewer behavior and, quite frankly, dictating every second of your video content, YouTube’s algorithm is key in your marketing success.
Why? Well, the goal of the algorithm is not to determine what videos are “good” and “bad.” It’s to present users with the content they want to watch to then keep them on the platform for as long as possible.
And they’re definitely succeeding at it. Over 70 percent of time spent on YouTube is dedicated to watching videos recommended by the AI software itself. Wild, right?
So, although YouTube’s algorithm may seem pretty advanced, it’s not perfect. You still need to effectively communicate the context of your videos in a way that the search engine can understand.
That’s where SEO comes in.