On Wednesday, June 15th, I had the pleasure of attending a HubSpot User Group (HUG) meetup in Buffalo. The purpose was to collaborate with marketing specialists from other agencies and local businesses, share our experiences, and take something new back to our own companies.
Category: User Experience
These 5 actionable tips will help make your ecommerce UX flow as easily and efficiently as the line at your nearest Chipotle. Yum.
If you’ve ever wondered whether the elements on your website are doing their job, this is the post for you. Hotjar highlights website issues that are affecting your UX and, therefore, your overall influence online.
While you may not have the time or financial resources to support a complete redevelopment, this doesn’t mean you have to throw in the towel. There are several simple, affordable ways to improve your website’s UX.
It’s no secret that retail has gone through a drastic evolution in the last few years. With the wide adoption of smartphones, retailers are forced to tackle a new set of challenges.
User experience is often conflated with user engagement. Here we examine the subtle differences between the two concepts.
User interface (UI) design is only one element of user experience (UX), though the two are commonly misconceived as the same thing.
Pop-up advertisements are controversial but effective website elements. Here’s a close look at what makes them work and how to get the most out of them.
Avoiding these three ecommerce pitfalls will enhance your site’s user experience and help increase conversion rates.
The reason traffic in and of itself isn’t a sufficient measurement of performance is that traffic does not correlate directly with profit. Your website’s functionality is based not just on being seen, but being engaged with. A way to avoid this pratfall is to instead focus on actionable metrics.
Shopping cart abandonment is unavoidable, but it doesn’t have to be a loss for your business. In this post, we take a look at some of the more detailed research that has been done on online shopping cart abandonment, and discuss some tools and strategies to work against that trend.
Despite my inner turmoil dealing with constant Roll Up the Win losses – it got me questioning “Why? Why am I doing this to myself? Why do I keep returning to something that gives me constant disappointment? WHY?”
Not only that, but how can I take my own addiction for this promotional giveaway and apply it to my own clients? This is what I learned…