Lessons in Web Analysis From the Buffalo HubSpot User Group

On Wednesday, June 15th, I had the pleasure of attending a HubSpot User Group (HUG) meetup in Buffalo. The purpose was to collaborate with marketing specialists from other agencies and local businesses, share our experiences, and take something new back to our own companies.

7 Simple Ways to Improve Your Website’s UX

While you may not have the time or financial resources to support a complete redevelopment, this doesn’t mean you have to throw in the towel. There are several simple, affordable ways to improve your website’s UX.

Don’t Be Fooled by Vanity Metrics

The reason traffic in and of itself isn’t a sufficient measurement of performance is that traffic does not correlate directly with profit. Your website’s functionality is based not just on being seen, but being engaged with. A way to avoid this pratfall is to instead focus on actionable metrics.