Is a Mobile Site Worth It?

Mobile or responsive: What’s the better approach for appealing to your mobile audience? There are certainly arguments in favor of both options, and no definitive right or wrong answer. It ultimately comes down to what your target audience needs in terms of a digital experience and the time and budget you can commit to the project.

Don’t Be Fooled by Vanity Metrics

The reason traffic in and of itself isn’t a sufficient measurement of performance is that traffic does not correlate directly with profit. Your website’s functionality is based not just on being seen, but being engaged with. A way to avoid this pratfall is to instead focus on actionable metrics.

Does Your Website Accurately Reflect Your Brand?

These days, a website is likely to be one of the first (if not the first) interactions potential customers have with a brand. And don’t we know how important first impressions are. It sets the foundation for future opinions, so it can make or break your chances of converting a visitor into a customer.