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Your Last-Minute Guide to a Successful Small Business Saturday

Encourage consumers to #ShopSmall and support local businesses not just on Small Business Saturday, but all year long.

Reading Time:6 mins November 21, 2016

Carpe diem! Seize the day! Small Business Saturday, that is.

According to Forbes, approximately 95 million people shopped on Small Business Saturday last year and spent $16.2 billion – a 14% increase from 2014. They’re estimating even bigger numbers this year, so if your business hasn’t participated in the past, now’s the time to get involved!

Small Business Saturday is this Saturday, November 26th, but there’s still plenty of time for your business to participate. You likely have some Black Friday or Cyber Monday deals in the works, so why not include Small Business Saturday as well?

To make it simple, extend your Black Friday sale an extra day or jumpstart Cyber Monday with in-store specials. We’ve gathered a handful of quick and easy tips to help you out, too!

What is Small Business Saturday?

American Express introduced the first Small Business Saturday in 2010 to acknowledge the importance of small businesses to our local economy. Falling right between Black Friday and Cyber Monday, it was a perfect way to take advantage of the hype surrounding these crucial holiday shopping days while shedding light on stores that aren’t the big box retailers.

And their efforts have proven to be successful. An impressive 83% of consumers say that Small Business Saturday encourages them to “Shop Small” all year round and support their local community.

So if you’re a local small business, you have the ability to reap major rewards by participating in Small Business Saturday. To help you get started, American Express has put together a free pack of marketing materials that you can use online and in your store. For more ideas on how to make your business stand out, consult the infographic below!

Here’s How to Get Customers to #ShopSmall With You This Year:

Small Business Saturday

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