Brands advertising during the holidays typically go one of a few ways: sappy, funny, or some combination of both. Here are some great examples from 2016.
Two Ecommerce Sites Test Out Television (And Reveal Why Traditional Advertising May Trump Facebook)
It seems to me that television commercials have ample potential to be dynamic, while Facebook ads often struggle to be anything but flat. Though only time will tell if the commercials for these two ecommerce sites are successful.