It’s no longer realistic to publish a blog post solely made up of text and expect it to resonate with countless online readers. Indeed, with over 200 million blog posts published every single day, it’s becoming increasingly difficult to stand out from the content clutter; hence, the supreme and undeniable importance of visual marketing in 2016.
Not surprisingly, we saw the marketing landscape shift and change shape in 2015. The importance of the mobile platform was solidified by Google; carousel and video ads grew in popularity on Facebook and Instagram; and the birth of Meerkat and Periscope – as well as the continuous growth and adaptation of Snapchat – spawned the unprecedented creation of video, livestream, and interactive content. All of this has only accelerated the demand for more visual content.
Simply put: visual marketing is no longer a suggestion – it’s vital to the success of any marketing strategy.
To help put the importance of visual marketing into perspective, HubSpot gathered 37 Visual Content Marketing Statistics You Should Know in 2016. We decided to round up 23 of the most eye-opening stats and present them to you visually (of course) in infographic form. Enjoy!
(Infographic designed by Kathryn Wheeler)
What statistic was the most surprising to you? Did we miss any important visual marketing stats that convinced you to focus on creating content? Let us know in the comments below!