Author: Olivia Roat

Olivia Roat is formerly an inbound marketing consultant at Mainstreethost - a Buffalo, NY search marketing firm / web design company.

5 Brands That Are Doing Great Things on Instagram

When I first joined Instagram, I was pretty skeptical. I thought Instagram was just an app that allowed people to parade as faux photographers and take pictures of food or, even worse, take selfies. Did some of my Instagram stereotypes prove true? Sure. But I quickly realized that Instagram is much more than a culinary-capturing tool.

And as a marketer, I found that there are a number of brands with great Instagram marketing strategies. In May 2013 Simply Measured published a study that looked at Instagram adoption by Interbrand’s top 100 brands. Simply Measured found that 67% of the top brands have Instagram accounts, and 34% have over 10,000 followers. Here are some brands doing amazing things on Instagram: what they do that works, how they leverage the platformâs power, and how you can incorporate these practices into your Instagram efforts.

A Crash Course in Google+ Ripples

I’m going to begin Part III of this Google+ series by diving right into the good stuff.

If you’ve just started out on your Google+ journey but aren’t really feeling the social network and think it couldn’t possibly have any good stuff, then take a few minutes and learn about Google+ Ripples. (I promise it’s worth it.)

A One-Stop Guide to Google+ Communities

Last week I kicked off a series on Google+ with a wicked in-depth guide to Google+ Profiles. For the second part of the series, I’m going to talk about Google+ communities. If you’re trying to heed the advice of everyone and get on board with Google+ in prep for Author Rank but feel like you just exist on Google+ in a vacuum, communities can be really useful for finding other active Google+ users in your field and discovering new blog posts/videos/resources/tips.

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A ‘Parks and Rec’ Guide to 14 Confusing Words

“There are only three ways to motivate people: money, fear, and hunger.” Ron Swanson

Isn’t it a buzzkill when you publish an awesome blog post, but someone brings it to your attention that you made a silly mistake, like using “affect” instead of “effect”? Or maybe you wrote “lose” when you really meant “loose,” or you confused “whose” with “who’s.”

A Wicked In-Depth Guide to Google+ Profiles

I’m kind of ashamed to admit that for a long time, I never really thought much of Google+. I had my hands full figuring out the tips and tricks of all the other major social networks (Facebook, Twitter, Pinterest, Instagram), so it was much easier to go along with the rest of the world (right or wrong) and dismiss Google+ as a digital graveyard. I had a Google+ account, sure, but if you asked me how to start a hangout or how to share something based on circles, you’d hear crickets.

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57 Places to Get Inspiration for a Blog Post

A few weeks ago I briefly talked about the process of coming up with ideas for blog posts. I quoted Jon Morrow, who in a post for Copyblogger said this:

“Great ideas aren’t just lying around, waiting for you to use them. You have to search for them… The key is doing the work. The ground may be full of buried treasure, but you have to be willing to grab a shovel and start digging.”

Pinterest Beyond the Surface: The Why and How of Pinterest Marketing

Last week Pinterest announced Pinterest Web Analytics, a free tool that lets businesses track their pinning activity. It’s big news for marketers hesitant to get on board with Pinterest due to lack of measurement tools other than third-party ones like Curalate and Pinfluencer. Pinterest Analytics grounds Pinterest more deeply in data, and it tells businesses what people pin from their websites, how many people pin, what pins get the most repins, and how many impressions Pinterest content generates.