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Category: Content Marketing

A collection of our content marketing blog articles from our many years in the digital marketing world.

 

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Five Reasons Your Business Should Be Blogging

A relatively new concept for businesses, blogging has become more popular in the last eight years or so. Although it’s a foreign concept for many businesses, as a growing trend within the world of marketing, it’s important to understand what a blog is and why businesses should be blogging.

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57 Places to Get Inspiration for a Blog Post

A few weeks ago I briefly talked about the process of coming up with ideas for blog posts. I quoted Jon Morrow, who in a post for Copyblogger said this:

“Great ideas aren’t just lying around, waiting for you to use them. You have to search for them… The key is doing the work. The ground may be full of buried treasure, but you have to be willing to grab a shovel and start digging.”

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Five Examples of Small Businesses Benefiting from Effective Calls-to-action

Creating an attractive, compelling call-to-action can oftentimes be the deal-breaker when attempting to entice qualified leads that will eventually convert. Whether it’s a business homepage, blog or email, failing to deliver that critical message that in turn will spark customer engagement (call, click, download, like, visit, buy!) will, in the end, cost your company money. It’s not simply all about delivering a compelling message, either. Design matters, too.