We live in a time when people can get what they want almost instantaneously. When you need to look up a recipe or how to train a puppy, you pull out your mobile device and have Google at your fingertips. When you need new winter gloves, you can browse five or more stores, find what you need, and purchase it all online in less than 10 minutes.
Unlike pulling out your phone and having new gloves in under 10 minutes, the instant gratification we crave isn’t typically attained when a business invests in content marketing.
Content marketing is widely accepted as an effective form of marketing for businesses of all sizes; though, because of the time and effort needed to make it successful, businesses are still hesitant to adopt a content marketing strategy. Setting up a blog, creating a substantial amount of content, and being recognized as a credible and reliable resource for your audience is, without question, more time-consuming than traditional advertising.
However, the benefits of content marketing are well worth the effort put forth to make it successful.
What is Content Marketing?
Content marketing is not only aimed at attracting new leads, like traditional marketing, but also at delighting your audience and establishing (long-term) customer loyalty that leads to increasing future business opportunities.
Why Content Marketing?
Simply put, consumers don’t respond to traditional advertising like they used to. With the ability to research products and services at their fingertips, consumers are not as easily persuaded to buy into a service based on an ad they saw on the TV or in a magazine as they once were.
Still not convinced that content marketing will be the best thing ever to happen to your business? Then check out our comprehensive introduction to content marketing that delves a little deeper into the ins and outs of content marketing.