CAN-SPAM is legislation that prohibits deceptive e-mail marketing – or ‘spamming’ – practices. Here’s what you can do to stay in adherence with the law.
Tag: Email Marketing
The Dos and Don’ts of Email Marketing [Infographic]
You know that email marketing has an important place in your digital marketing strategy (if you’re still unsure, check out another one of our blog posts), but are your campaigns as effective as they could be?
Is Email Marketing Still Effective?
It’s easy to discount the impact that email marketing has simply because it’s been around for so long, but statistics say that 9 out of 10 Americans use email every day, whether it’s on a mobile device or computer.
Cut Through the Clutter: Make Your Email Marketing Stand Out This Holiday Season
It’s that time of year again when inboxes are flooded with so many special offers, coupons, and “must-haves” that it’s impossible to have time to look at them all. So how do your recipients decide which ones to open and which to send immediately to the trash?
Here are some tips to improve your holiday email marketing strategy and prevent your messages from going straight to the circular file.
7 Insightful Email Marketing Stats for Small Businesses [INFOGRAPHIC]
According to HubSpot, “Saturday has the highest click-through-rate at over 9%, and Sunday is the second highest.” For more statistics, check out the infographic below that illustrates seven insightful email marketing stats for small businesses.
7 Facts About Marketing Automation [INFOGRAPHIC]
Are you worried that robots are taking over the world? Here’s an infographic with 7 intriguing facts about marketing automation that might surprise you.
The Canadian Anti-spam Legislation: Learning to Abide by the CASL Rules [Infographic]
The Canadian Anti-Spam Legislation of 2014 is pretty restrictive. Here are some tips to help you understand and abide by CASL’s rules.
14 User Experience Statistics You Should Not Ignore: #MSHUnderReview
In hopes of encouraging better user experience, here are 14 UX statistics you should NOT ignore…
#MSHUnderReview: Delighting your Customers with Email Marketing
On this week’s edition of #MSHUnderReview, Craig sits down with Brandon Koch, another one of our talented inbound marketers. With nearly two years’ experience under his belt, Brandon is responsible for Mainstreethost’s email marketing efforts. Watch as Brandon and Craig discuss the importance of email marketing and using it as a tool for delighting your customers.
#MSHUnderReview: The Five W’s of Email Marketing [Video]
Compared to traditional marketing, digital marketing is still the new kid on the block, so it’s only natural that the true potential of email marketing is not widely known. For those of you who don’t fully understand the reach of email marketing, I’m going to review the five w’s (who, what, when, where, why) of email marketing.