You know that email marketing has an important place in your digital marketing strategy (if you’re still unsure, check out another one of our blog posts), but are your campaigns as effective as they could be? You might feel like you’re putting together great content, but aren’t getting the conversion rate you were hoping for. Maybe you’re just missing something simple when it comes to the design or messaging, or maybe it’s something more.
Not every campaign is going to be flawless, and that’s ok! But there are likely some easy updates you can make to improve your email marketing ROI. Take a look through this chart to make sure that your tactics are all in the “Do” column moving forward. The featured examples came from real emails that our inbound marketing department received.