Tag: Optimization

Dead or Alive: Is SEO vs. PPC Really a Debate?

With a little help from marketing specialist Gary J. Nix of Blue Fountain Media, as well as Craig Kilgore, an inbound marketing manager at Mainstreethost, this post will attempt to put to rest some of the common misconceptions regarding SEO and PPC, and offer small business owners a bit of expert advice when it comes to their online marketing initiatives.

Know Your SEO Goals

Without goals, you cannot easily track your ongoing SEO campaigns. Sure, you can track your site’s traffic, rankings, and other metrics, but what are you shooting for?