Paid ads aren’t a new facet of doing business. In the digital age, they take the form of Pay-Per-Click advertising. Here’s a how-to for beginners.
Business owners and marketers alike want to see how their marketing dollars are being put to work, and AdWords reports provide plenty of ways to do so.
Once you’ve mastered the basics of AdWords, it’s important to explore the plethora of additional resources that Google offers. Their vast number of reports and custom settings allow you to really evaluate your advertising strategy to see what is working well for you and what isn’t working as well.
There’s a lot that goes into developing a successful AdWords campaign, between selecting the right keywords, ad types, images, and budget strategy, that it might seem overwhelming at first. But have no fear! Here’s everything you need to know to effectively set up your first AdWords campaign.
Before you can start designing ads and bidding for placements, you have to understand the terminology behind PPC and Google AdWords. This infographic will help you learn or brush up on some commonly used terms!
With a little help from marketing specialist Gary J. Nix of Blue Fountain Media, as well as Craig Kilgore, an inbound marketing manager at Mainstreethost, this post will attempt to put to rest some of the common misconceptions regarding SEO and PPC, and offer small business owners a bit of expert advice when it comes to their online marketing initiatives.