You know that email marketing has an important place in your digital marketing strategy (if you’re still unsure, check out another one of our blog posts), but are your campaigns as effective as they could be?
Tag: User Experience
Don’t Be Fooled by Vanity Metrics
The reason traffic in and of itself isn’t a sufficient measurement of performance is that traffic does not correlate directly with profit. Your website’s functionality is based not just on being seen, but being engaged with. A way to avoid this pratfall is to instead focus on actionable metrics.
The Psychology of Online Buying
In order to be the best online seller, get in the mind of your online customers. Here are some tips.
Make Content Marketing Work for Your Ecommerce Site
If you are an ecommerce business, it can be hard to figure out how to make content marketing a valuable asset on your website; that’s what we’re here for!
Website Speed and Sales: Is there a Considerable Correlation?
From websites to cars, faster is typically better. However, there are a few basic reasons faster is more than desirable; it’s actually vital to your website’s success.
How Can A/B Testing Improve Your Website’s Effectiveness
A/B testing is a simple tool to help optimize your web presence. Here, I examine some best practices for taking advantage of it.
SEO is Changing: What to Do to Keep Up
SEO five years ago, or even one year ago, is quite different from the SEO of today. Google has implemented several changes to its algorithms that affect how searchers get results, and how marketers get your website found.
The Importance of Multichannel Holiday Marketing Proven By Stats [INFOGRAPHIC]
The importance of marketing on multiple channels (in-store, on your website, via email or social media, in print, etc.) is undeniable; especially during the holidays. Consumers actually expect it from you.
Don’t believe me? Check out our infographic chock-full of stats that prove the importance of multichannel holiday marketing.
You Don’t Know Jack: Learning to Understand and Delight Your Most Important Marketing Asset
Jack is your customer, but he feels insignificant and disconnected from your business. If you continue ignoring his wants and needs, he might just become another lost customer.
Why Doesn’t Increased Site Traffic Always Mean More Conversions?
Your traffic has doubled, tripled, or even quadrupled! But why aren’t the new visitors filling out contact forms, downloading demos or purchasing products?
Below are some of the most common culprits, and what you can do to change your fate in each circumstance.