Tag: User Experience

Mainstreethost Web Design & Development Mainstreethost Web Design & Development

Don’t Be Fooled by Vanity Metrics

The reason traffic in and of itself isn’t a sufficient measurement of performance is that traffic does not correlate directly with profit. Your website’s functionality is based not just on being seen, but being engaged with. A way to avoid this pratfall is to instead focus on actionable metrics.

Mainstreethost Search Engine Optimization Mainstreethost Search Engine Optimization

SEO is Changing: What to Do to Keep Up

SEO five years ago, or even one year ago, is quite different from the SEO of today. Google has implemented several changes to its algorithms that affect how searchers get results, and how marketers get your website found.