7 Facts About Marketing Automation [INFOGRAPHIC]

(@kathrynwh4) |

No, robots have not taken over the world (yet). Though with all the technology we have today, I’d say robots are getting pretty close to world domination.

Gartner Research predicts that by 2020, customers will manage 85% of their relationships without talking to a human.

Marketing automation is a type of software that assists marketing departments and businesses with repetitive tasks. It helps generate, nurture, and acquire leads, and drives sales. For example, marketing automation can be used to make your e-mail marketing much more efficient.

Here are seven intriguing (and possibly surprising) facts that illustrate the success of adopting marketing automation technology to your business.

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About The Author:Kathryn Wheeler
Kathryn Wheeler is a graphic designer at Mainstreethost, a Buffalo, NY based digital marketing agency. She also enjoys reading and writing about design, advertising, typography, and basically anything about art.