7 Insightful Email Marketing Stats for Small Businesses [INFOGRAPHIC]

(@kathrynwh4) |

A great way to build, and sustain, strong relationships with your customers is through emailing.

Not only is email marketing one of the most direct forms of communication with your customers, it is also an essential part of the inbound marketing methodology. Emailing potential leads can assist in converting those leads into customers, and delighting those customers with emails they want to receive.

However, emailing is not as simple as writing a paragraph of text and clicking send. In order to create effective emails to convert or delight your customers, you need to know what kind of content your consumers are looking for.

Have you ever wondered what subject line would be best to get your customers’ attention? Do you ever think you might need to add more visuals to your email? Are you curious about what day is best to send out emails?

These are all valid questions. To answer one, according to HubSpot, “Saturday has the highest click-through-rate at over 9%, and Sunday is the second highest.” For more statistics, check out the infographic below that illustrates seven insightful email marketing stats for small businesses.

e-mail-marketing-infographic

About The Author:Kathryn Wheeler
Kathryn Wheeler is a former graphic designer at Mainstreethost. She also enjoys reading and writing about design, advertising, typography, and basically anything about art.