Google’s Penguin Update: What It Means For Your Website

Penguin is now part of Google's core search algorithm.

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Have you heard the news? Google’s Penguin algorithm has been updated, and we’re here to help you figure out exactly what that means for your website.

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Let’s start off with the basics. Last week Google made Penguin a part of its core search algorithm, which means it will now be updated in real-time! Because of this, sites that have been penalized won’t have to wait as long to recover (the last update was two years ago). Good news, right?

So what kinds of tactics does Penguin look unfavorably on?

Bad link tactics that Penguin considers include:

  • Links on your website that lead to spammy or irrelevant content
  • Links to your website from another source that was either paid for or requested by you
  • Links to your website from sites that are considered “low quality” or spam
  • Excessive links to your website from sites with unrelated or irrelevant subject matter

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In the midst of this change, it’s a perfect time to take a good, hard look at your site links. Any cleanups made at this point will be immediately read by Google, and that could mean big things for your rankings!

It also may seem counter-intuitive, but notice that most of the factors Penguin looks for are actually not even on your website. That’s why it’s important to have a thorough analysis of which pages are linking to you, in addition to pages you link to.

Google algorithm updates can be alarming, but this is a great chance to boost your backlink health and possibly improve your web rankings all in one go.

We offer a full backlink analysis for websites hoping to catch any problematic areas, and we’d love to work with you on yours. Let’s get started.

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About The Author:Lauren Marchese
Lauren is an Inbound Marketing Specialist at Mainstreethost, a digital marketing agency in Buffalo, NY. She has a background in social media marketing and is passionate about content writing. She’s also obsessed with travelling internationally, binge-watching the latest shows, her beloved alma mater – Cornell, and managing her cat’s Instagram.