We recently took a look at how the Google search process works and the impact it has on your business’ rankings. Google has spent years creating and perfecting their algorithms to provide the most accurate and relevant results to users, while also ensuring that webmasters don’t find loopholes to manipulate the system.
There are hundreds of updates throughout the year, most having a minor effect on how we as users complete a search and pages are ranked. However, there have been dozens of notable updates that have left a major impact on the world of SEO. To make you a more informed marketer, business owner, or webmaster, we decided to create a timeline to outline these monumental updates.
Google’s most significant algorithms, like Panda and Penguin, continue to be regularly updated today. To be as concise as possible, we have highlighted when an algorithm was initially launched, rather than making a note of each update that has occurred.
From backlinks to keywords and mobile optimization, there isn’t an aspect of search that Google hasn’t covered with their algorithms. Let this timeline serve as a guide to developing and maintaining an SEO strategy that will create a positive user experience and boost your rankings.