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Nine Steps to Assembling an Inbound Marketing Team – Voltron Style

Reading Time:6 mins August 28, 2012

Creating a rock-solid and well-executed strategy is the first step toward increasing your company’s inbound leads. But how successful can that strategy be without an all-star marketing team to set it in motion? With the help of Voltron, we’ve created an instruction manual designed to help you assemble the future of your business through your inbound marketing team:

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Form Voltron!:

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About The Author: Michael Biondo

Michael Biondo is an inbound marketing and visual specialist at Mainstreethost - a Buffalo, NY search marketing firm / web design company.

9 Comments

prdepuy

That is pretty awesome! A great visual approach to introduce the concept of inbound marketing to newcomers.
 
And Voltron rules.

Reply to prdepuy
MSH_Biondo

@prdepuy Thank you! I think this can guide some people in the right direction if they aren’t sure where to begin. Voltron is the perfect analogy operations that function as a team, especially for an inbound marketing team.

Reply to MSH_Biondo
Craig Kilgore

@MSH_Biondo @sarieroxanne in my opinion, as long as quality isn’t being sacrificed, the more useful information you can get in front of your intended audiences, the better. As long as you aren’t posting just to post (which I’ve personally been guilty of) I would say produce as much high quality content as possible.

Reply to Craig
MSH_Biondo

@Craig Kilgore @sarieroxanne Quality is an absolute priority. I agree, as long as quality isn’t being sacrificed.

Reply to MSH_Biondo
MSH_Brandon

@prdepuy For someone who’s being introduced to inbound marketing, this is a great tool to get started. I like how this graphic also stresses the importance of teamwork, an integral piece of any successful operation.

Reply to MSH_Brandon
MSH_Biondo

@MSH_Brandon @prdepuy Thank You! Teamwork is the most important element! Everyone has to put in a great deal of effort to make possibilities happen!

Reply to MSH_Biondo
sarieroxanne

What do you recommend in terms of the amount of content that gets produced by the team?

Reply to sarieroxanne
MSH_Biondo

@sarieroxanne A good marketing team should be producing content at least 3 times during a business week, but I would recommend a daily strategy especially when starting off. If you leave too much time in between posting, followers may become uninterested more frequently. It’s good to release fresh content as often as possible.

Reply to MSH_Biondo
Danny Brittain

For someone who’s being introduced to inbound marketing, this is a great tool to get started. I like how this graphic also stresses the importance of teamwork, an integral piece of any successful operation.

Reply to Danny

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