In our digital marketing roundup for July, we noted several changes to the social media landscape, including the introduction of Snapchat Memories, as well as an update to the look of Amazon’s product pages.
This month, many brands centered their marketing around the Rio Olympics, with hundreds of brands buying TV and digital advertising spots. Companies from a variety of industries found ways to incorporate the Olympics into their marketing strategy, despite regulations prohibiting non-sponsors from using certain terms and phrases during the Games.
And although traditional TV viewing was down, there was a significant uptick in the number of online streams of the Olympics. This indicates a larger trend of consumers preferring online viewing experiences on a variety of devices.