Author: Courtney Christman

Courtney Christman is a former content marketing specialist at Mainstreethost, a Buffalo, NY digital marketing agency.
Mainstreethost Digital Marketing Blog Mainstreethost Digital Marketing Blog

13 Overlooked Elements of User Experience

If you haven’t noticed, we’ve been talking about user experience quite a bit lately. And by quite a bit, I mean all of our posts this month are about some aspect of user experience- but hey, it’s an important topic!

So, here are 13 overlooked elements of user experience…

Mainstreethost Digital Marketing Blog Mainstreethost Digital Marketing Blog

IMC to Synchronized Marketing: A Pivotal Paradigm Shift in Marketing

As a marketer, I’m always looking for new ways and ideas to enhance my marketing efforts. For quite some time, I’ve been a proponent of integrated marketing, and then I heard a new term – synchronized marketing. Although my initial interest was the first word in the term – synchronized (as I was a synchronized swimmer for most of my life) – I recognized that this concept is deeper than that one familiar word.

Something clicked and I was enchanted by this concept…

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#MSHUnderReview: Delighting your Customers with Email Marketing

On this week’s edition of #MSHUnderReview, Craig sits down with Brandon Koch, another one of our talented inbound marketers. With nearly two years’ experience under his belt, Brandon is responsible for Mainstreethost’s email marketing efforts. Watch as Brandon and Craig discuss the importance of email marketing and using it as a tool for delighting your customers.

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4 Common SEO Limitations with Free or Cheap Website Builders

Free and cheap doesn’t usually get the job done correctly or completely. Sure, a free trial of new software is a great way to test out something new, but when you’re building a new website and you decide to go the cheapest route possible, you’re bound to run into some serious SEO limitations.