Blogs have become incredibly popular in recent years, and it seems like every business has one. But what exactly is a blog? And how does it contribute to your marketing strategy?
Category: Content Marketing
A collection of our content marketing blog articles from our many years in the digital marketing world.
Cut Through the Clutter: Make Your Email Marketing Stand Out This Holiday Season
It’s that time of year again when inboxes are flooded with so many special offers, coupons, and “must-haves” that it’s impossible to have time to look at them all. So how do your recipients decide which ones to open and which to send immediately to the trash?
Here are some tips to improve your holiday email marketing strategy and prevent your messages from going straight to the circular file.
Exactly How Much Does Your Font Matter?
Do you take the same bit of writing in Comic Sans as seriously as you do when it’s in Helvetica? Of course not, and this…
5 Blogging Techniques That Help Boost Local Businesses
A regularly updated blog is a great way for small businesses to find leads and establish credibility. Here are 5 effective blogging techniques to boost local business.
Blogging for Your Business: 5 Steps for Getting Started
I know it can be a bit of a leap to jump into blogging, but trust me; it’s totally worth it.
Here are the five steps for getting started, so you don’t have an excuse for procrastinating any longer!
12 Content Marketing Tips Really Successful Small Businesses Follow [INFOGRAPHIC]
Content marketing is a crucial part of an effective marketing strategy.
Brush up on some SEO stats with this infographic!
How Cutting out Vague Adjectives Can Make Us More Truthful (and Trustworthy)
What are the easiest ways to alienate your readers? Well, you could confuse them, bore them, or straight out lie to them. You could make…
7 Helpful Blogging Stats [INFOGRAPHIC]
Interested in how blogging can help your business? Here’s an infographic with 7 helpful blogging stats!
The Canadian Anti-spam Legislation: Learning to Abide by the CASL Rules [Infographic]
The Canadian Anti-Spam Legislation of 2014 is pretty restrictive. Here are some tips to help you understand and abide by CASL’s rules.
As a Small Business, Should I Invest in Content Marketing or Advertising?
I can’t make the decision for you, but I would like you to consider the following…